When should a conditioner be applied for maximum benefit?

Applying a conditioner after shampooing and rinsing is optimal for rehydrating and nourishing the hair. Shampooing cleans the hair and scalp by removing dirt, oil, and product buildup, which opens the hair cuticles. Following this with a conditioner allows the beneficial ingredients to penetrate the hair shaft more effectively. Conditioners are specifically formulated to adhere to clean strands, helping to restore moisture, improve texture, and enhance shine.

Applying a conditioner before cutting hair would not provide maximum benefit as the hair needs to be clean for the conditioner to work effectively; any residual products or dirt would prevent the conditioner from doing its job. Using conditioner during hair coloring can interfere with dye absorption since color needs to adhere to stripped hair. Additionally, conditioning before blow-drying, while beneficial, does not maximize the conditioner’s benefits as the hair still requires cleansing beforehand to embrace the conditioning effects fully.